

# Event Details

- **Event Name**: Business Workshop | Beyond the Sale: Building a Strong Business Ecosystem
- **Event Start and End Date**: Tue, 17 Mar, 2026 at 08:30 am – Tue, 17 Mar, 2026 at 10:30 am
- **Event Description**: PRESENTED BY COLUMBIA CREDIT UNION

Who Are You Really For?

A Customer Journey &amp; Strategic Alignment Workshop

Before refining your marketing or launching your next initiative, there’s a more important question to answer: Who are you actually built to serve?

This interactive workshop, led by Jen Coyne, Co-Founder &amp; CEO of The PEAK Fleet, invites small and mid-sized business professionals to step back and examine their business through the lens of the customer journey. This isn’t a marketing class. It’s a strategic clarity session designed to sharpen your alignment, strengthen your positioning, and help you make smarter decisions about who you serve and how you serve them.

During this session, you’ll explore:
-How to clearly define who your true customer is and who they are not
-Why understanding the problem your customer is trying to solve matters more than leading with your product
-How clarity saves time, energy, and marketing dollars
-The difference between clients, partners, and stakeholders and how each strengthens your ecosystem
-How an integrated supply chain mindset can shift you from competing to collaborating
-Why revisiting this exercise regularly keeps your business focused and sustainable

You’ll walk away with practical tools and a refined customer lens you can put to work right away, strengthening your marketing, sharpening your sales conversations, and improving how you connect with the people who matter most to your business.

REGISTER HERE: https://my.vancouverusa.com/event-information?id=a0lVp000005GZYPIA4

_________________________________________________

THANK YOU TO OUR SPONSORS:
-Columbia Credit Union
-Securitas
-WaFd Bank
-United Precision Corporation
- **Event URL**: https://allevents.in/vancouver/business-workshop-|-beyond-the-sale-building-a-strong-business-ecosystem/200029741671458
- **Event Categories**: Workshops
- **Interested Audience**: 
  - total_interested_count: 6

## Ticket Details

- **Ticket URL**: https://my.vancouverusa.com/event-information?id=a0lVp000005GZYPIA4&utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=vancouver-events

## Event venue details

- **city**: Vancouver
- **state**: WA
- **country**: United States
- **location**: Columbia Credit Operations Center
- **lat**: 45.620616
- **long**: -122.539379
- **full address**: Columbia Credit Operations Center, 200 SE Park Plaza Dr,Vancouver,WA,United States

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: Greater Vancouver Chamber (https://allevents.in/org/greater-vancouver-chamber/22136835)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/57e732dec1247fbf51b792d665d2e43d13e806e63643a19ba640eec9d40487cb-rimg-w1200-h628-dcffffff-gmir?v=1772868638
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/de9af64137e85c60fd0b89f3c804c0f907726609cc1af3353e68eb18ed78bf6d-rimg-w300-h300-dcdad4bb-gmir?v=1772868639

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 17 Mar, 2026 at 08:30 am
- **Q**: Where is the event happening?
  - **A:** Columbia Credit Operations Center, 200 SE Park Plaza Dr,Vancouver,WA,United States
- **Q**: Who is organizing the event?
  - **A:** Greater Vancouver Chamber
- **Q**: What type of event is this?
  - **A:** Workshops
- **Q**: Where can I find ticket details about Business Workshop | Beyond the Sale: Building a Strong Business Ecosystem ?
  - **A:** You can find ticket details about this event on AllEvents.

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